{"title":"Essentials","description":"\u003cp\u003eA selection of must-have books for designers hand-picked by Counterprint.\u003c\/p\u003e","products":[{"product_id":"nyc-transit-authority-graphics-standards-manual","title":"NYC Transit Authority Graphics Standards Manual","description":"\u003cp\u003eIf you found yourself in the New York City subway in the 1960s, you were probably lost. Signs didn't help you find your way, standards didn't exist,even handmade lettering was common. Mass confusion was the status quo. In 1970, the Standards Manual changed everything. In 1967 the New York City Transit Authority hired Massimo Vignelli and Bob Noorda of the design firm Unimark International to design a signage and wayfinding system that would solve the problem underground. The work they delivered, the 1970 New York City Transit Authority Graphic Standards Manual, succeeded in that goal and, perhaps unintentionally, the Standards Manual became one of the world's classic examples of modern design. An original copy of this book is on display in MOMA.\u003c\/p\u003e\n\u003cp class=\"content\"\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Bob Noorda \u0026amp; Massimo Vignelli \u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 254x254mm \u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 352 \u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e Reissue of 1970\u003cstrong\u003e  \u003cbr\u003eBinding:\u003c\/strong\u003e Casebound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":33516606858,"sku":"","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/products\/Cover_f3c6a13d-f931-43af-8b28-6da7382cf15c.png?v=1665134800"},{"product_id":"lois-logos","title":"Lois Logos","description":"\u003cp\u003eBig idea branding according to an icon of American logo design. George Lois is the bestselling author of Damn Good Advice (Phaidon). \u003cbr\u003e\u003cbr\u003e\"George Lois's brain needs to be studied by scientists. He's contributed to the development of so many iconic brands.\" – Pharrell Williams \u003cbr\u003e\u003cbr\u003eGeorge Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois’s comments on why they are so good. George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. \u003cbr\u003e\u003cbr\u003eHis Big Idea branding and logo design, developed with a built-in, conceptual, “catchy” brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product’s virtues into a viewers’ brain – and has the potential of bringing instantaneous success. Lois boldly states, “My goal, with the vast majority of the brands I have named and logos I have designed, is to create ‘humanistic’ symbols, driven by a pregnant idea, visualising some recognisable aspect of the human experience, and magically relating it to a unique selling proposition that empowers great advertising and promotion.”\u003c\/p\u003e\n\u003cp\u003eIf anyone wants to experience the creation of Big Idea Branding, this astounding compilation of the work of George Lois is the ultimate form of clear, precise, eye-popping communication.\u003c\/p\u003e\n\u003cp class=\"content\"\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Luke Lois\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 140x210mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 224\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2015\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Softbound book\u003c\/p\u003e","brand":"CP books","offers":[{"title":"Default Title","offer_id":33517904906,"sku":"","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/products\/Cover_bac482c9-f972-423b-b936-3f06100414fd.png?v=1565897242"},{"product_id":"graphic-design-manual","title":"Graphic Design Manual: Principles and Practice","description":"\u003cp\u003eArmin Hofmann’s richly varied work is recognised for its reliance on the fundamental elements of graphic form – point, line, and shape – and the economic use of colour and fonts. The thoroughly revised edition of the 1965 design manual classic is still setting standards. Especially in times of the return to clear and minimalistic geometric forms and patterns, his rich body of work serves as a perfect starting point for contemporary design practices. Elements of image and form are analysed and examined with regard to their inherent laws. To correspond to the contemporary design techniques, this new edition is divided into computer-system-friendly sections. Thus adapting Hofmann’s methods to the requirement of modern design practices and serving as a valuable handbook for a new generation of designers.\u003c\/p\u003e\n\u003cp class=\"content\"\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Armin Hofmann\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 210x245mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 200\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2018\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Casebound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":33518249802,"sku":"","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/products\/01_a553d7c6-e03e-4670-8c27-7c6bfd411a95.png?v=1605952619"},{"product_id":"typography-a-manual-of-design","title":"Typography: A Manual of Design","description":"\u003cp\u003eThis book is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Ruder was one of the first to abandon the conventional rules of traditional typography and create new laws that satisfied the requirements of a new typography. This book, which has seen six editions to date and is now available again in a new edition, is a fundamental textbook upon which generations of typographers and graphic designers have built and can continue to build on. \u003cbr\u003e\u003cbr\u003eThis book can clearly be seen as an excellent manual. Beyond that, it is a comprehensive masterpiece seen in its overall structure, in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through, which – moving far beyond the tasks of everyday existence – attempts to expound upon the lessons of life's wisdom.\u003c\/p\u003e\n\u003cp class=\"content\"\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Emil Ruder\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 230x240mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 274\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2009\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Casebound book with dust jacket\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":33518444170,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/files\/Cover_328f6453-a78e-4ce0-949e-322556973f7f.png?v=1710941575"},{"product_id":"jurriaan-schrofer-1926-1990","title":"Jurriaan Schrofer (1926 – 1990)","description":"\u003cp\u003eThe Dutch designer and polymath Jurriaan Schrofer (1926 – 1990) was one of the defining figures in European graphic design in the 1950s-70s. Working across all genres, from public relations brochures to interior design, and from magazines to advertising and alphabets, Schrofer is particularly regarded as a pioneer in the field of photo books and experimental typography. During the 1970s, he also became involved with government art policy and environmental art, and was an especially active force at the Association of Graphic Designers. The design historian Frederike Huygen describes his work as \"research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning.\" This monograph tracks Schrofer's career through a set of thematic chapters: his public relations brochures for various corporations; the photo book designs; his work as a cultural ambassador; advertising design; interior design; art policy and education; typographic experiments; and his art works. This monograph provides a full survey of Schrofer's career.\u003c\/p\u003e\n\u003cp class=\"content\"\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Jaap van Triest \u0026amp; Karel Martens\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 170x235mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 424\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2014\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Softbound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":33518935370,"sku":"","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/products\/Cover_d3f1468f-0be0-4ac2-8851-2284e04bab6e.png?v=1568750326"},{"product_id":"two-lives-one-vision","title":"Two Lives, One Vision","description":"\u003cp\u003eLella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers have intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality. Through a mix of archival research and personal interviews with Lella, Massimo, and their many colleagues and clients, Jan Conradi documents the Vignellis' nuanced approach to \"cleaning up\" an often chaotic and messy society by adhering to a minimalist and structured design method. The Vignellis' lifetime commitment to a world of design is marked by vibrant client relationships and unwavering attention to detail. With wit, grace, focus, and finesse, the Vignellis' sustained pattern of working and living has influenced, and continues to inspire, generations of designers worldwide.\u003c\/p\u003e\n\u003cp class=\"content\"\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Jan Conradi\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150x230mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 160\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2014\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Softbound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":33519216394,"sku":"","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/products\/Cover_83a3db30-acb6-416a-bb35-55dd1d0adf00.png?v=1606472929"},{"product_id":"wim-crouwel-modernist","title":"Wim Crouwel Modernist","description":"\u003cp\u003eA new, detailed monograph about Wim Crouwel: graphic designer and exhibition designer who defined the look of post war Holland with his studio Total Design. His modernism was reflected in countless posters and catalogues for the Stedelijk Museum, in stamps and experimental work like a sensational computer alphabet. In the seventies Crouwel evoked a lot of criticism but nowadays he is seen as a cult figure and an inspiration for many.\u003c\/p\u003e\n\u003cp class=\"content\"\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Lex Reitsma\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 170x240mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 464\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2015\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Casebound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":33545765258,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/files\/01_113fe426-6fdf-4d5a-92eb-1dcc5980dbe1.png?v=1773657862"},{"product_id":"bruno-munari-circle-square-triangle","title":"Bruno Munari: Square, Circle, Triangle","description":"\u003cp\u003eCircle: \"God is a circle whose center is everywhere but whose circumference is nowhere.\" Circle means perfection, cyclicity, superiority of the divinity, but also instability and movement. In nature soap bubbles are spherical and internal trees' rings are circular; the legend tells that Giotto drew a perfect O, while perfection is tangible on Michelangelo's Tondo Doni and Botticelli's Vergine col Bambino. King Arthur's knights were pairs around a round table, and nowadays people sit in circle to make a decision or watch a show. Bruno Munari selects and describes in this little, extraordinary encyclopedia, several uses of this fascinating and mysterious form, unstable and hieratic at the same time.\u003c\/p\u003e\n\u003cp\u003eSquare: Square has much importance in man's life: a lot of churches, monuments, games (like chess), and fonts are square-based. But man seems not to realise it… one more time Bruno Munari amazes us with an historical, anthropological, scientific square book. Triangle: From the vegetable structure of the coconut to the diagram of human settlements by Le Corbusier, one can frequently find the shape of the equilateral triangle in many different occurrences, both in a natural environment and in artificial works.\u003c\/p\u003e\n\u003cp\u003eAlong with the circle and the square, the equilateral triangle is one of the three basic forms, and is suitable to be combined in modular frameworks to generate a structured field in which endless other combinatorial forms may be constructed. From classical Arab and Japanese decorations to the contemporary architecture of Buckminster Fuller and Wright, the familiarity with the equilateral triangle, in all its formal and structural resources, generates curious and fascinating experimentations. After the books of the same collection dedicated to the circle and the square, a new reprint by Bruno Munari about the many uses of this evocative shape throughout the centuries. These studies were originally published in 1976 in the series Quaderni di design, curated by Munari himself for Zanichelli.\u003cbr\u003e\u003cbr\u003eRead more about Munari \u003ca href=\"https:\/\/www.counter-print.co.uk\/blogs\/news\/bruno-munari\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Bruno Munari\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 160x160mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 280\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2015\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Softbound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":35225882570,"sku":"","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/products\/Cover_d48ba5f4-4296-4004-91f3-55c5309954af.png?v=1491593687"},{"product_id":"paul-rand-a-designers-art","title":"Paul Rand: A Designer's Art","description":"\u003cp\u003ePaul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art.\u003c\/p\u003e\n\u003cp class=\"content\"\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Paul Rand\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200x260mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e Reissue of 1985\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Casebound book with dust jacket\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":35226912842,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/files\/Cover_05a8603f-6075-4fab-9499-7b4739f736d1.png?v=1773657088"},{"product_id":"the-graphic-artist-and-his-problems","title":"The Graphic Artist and His Problems","description":"\u003cp\u003eMüller-Brockmann’s book aimed to solve the graphic designer’s problem of finding the appropriate contemporary form. It became a standard work that still serves as a historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Müller-Brockmann himself for the paperback edition of 1983.\u003c\/p\u003e\n\u003cp\u003eIn the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter “Science and Visual Communication” covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Josef Müller-Brockmann\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 260x225mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 200\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2023\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Casebound book with dust jacket\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":37139223434,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/files\/01_6d3c4532-e0ff-4d54-93bc-2130769456ef.png?v=1710941315"},{"product_id":"pioneer-of-swiss-graphic-design","title":"Josef Müller-Brockmann: Pioneer of Swiss Graphic Design","description":"\u003cp\u003eA new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre. This illustrated essay traces the history of one of the leading exponents of Swiss Graphic Design in the 1950s and 1960s. Josef Müller-Brockmann's posters have become world famous for their ability to convey information with great visual tension, a sense of drama, and an extreme economy of means. He created a body of work in which timeless principles of visual communication are inscribed. In addition to the posters, the image part presents examples of logotypes, appearances, and exhibitions as well as numerous lesser-known works in chronological order.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Lars Müller\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 170x240mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 264\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2015\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Softbound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":38713052810,"sku":"","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/files\/01_9059c30f-b954-4a44-86ca-a1ff37aea942.png?v=1710941193"},{"product_id":"weingart-typography","title":"Weingart: Typography","description":"\u003cp\u003eSince the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. Countless designers have been inspired by his teaching at the Basle School of Design and by his lectures. In Typography Weingart gives an unusual and frank narrative of his early life and development as a designer. For the first time he gives a comprehensive survey of his works over the past forty years, most of which are unknown.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Wolfgang Weingart\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 220x270mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 520\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2014\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Softbound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":38725602570,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/files\/01_98d2b607-38ab-44a4-921b-39914971f490.jpg?v=1742998152"},{"product_id":"ways-of-seeing","title":"Ways of Seeing","description":"\u003cp\u003eBased on the BBC television series, John Berger's \u003ci\u003eWays of Seeing \u003c\/i\u003eis a unique look at the way we view art, published as part of the \u003ci\u003ePenguin on Design \u003c\/i\u003eseries in Penguin Modern Classics.\u003c\/p\u003e\n\u003cp\u003e'Seeing comes before words. The child looks and recognizes before it can speak.'\u003c\/p\u003e\n\u003cp\u003e'But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled.'\u003c\/p\u003e\n\u003cp\u003eJohn Berger's \u003ci\u003eWays of Seeing\u003c\/i\u003e is one of the most stimulating and influential books on art in any language. First published in 1972, it was based on the BBC television series about which the \u003ci\u003eSunday Times\u003c\/i\u003e critic commented: 'This is an eye-opener in more ways than one: by concentrating on how we look at paintings… he will almost certainly change the way you look at pictures.' 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