In 1970, President Richard Nixon created the EPA to confront environmental pollution and protect the health of the American people. In order to accomplish this, the organisation had to consolidate numerous state offices, including research activities, monitoring, standard-setting, and enforcement activities. Like many government agencies at the time, the EPA lacked a cohesive graphic design and communications strategy. Millions of dollars were being wasted annually due to non-standardised formats, inefficient processes, and almost everything being designed from scratch.
The New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv) set about to solve this issue. In 1977, they designed not only the new EPA logo, but also a detailed and thoughtful system to employ consistent standards of design throughout all offices, departments, and locations of the agency. The EPA Graphic Standards System reissue is a faithful reproduction of the original document, printed at the same size as the original, and employing the same vibrant Pantone inks. The book also includes a foreword by designer Tom Geismar, an introduction by Steff Geissbühler, and an essay by Christopher Bonanos, as well as 48 pages of photographs from the EPA-commissioned Documerica Project (1970 – 1977).
Design: Chermayeff & Geismar Size: 241x292mm Pages: 228 Publication: 2017 Binding: Casebound book with slip case