Illustrating his ideas with examples of his own graphic designs, as well as an eclectic collection of works, Rand discusses such topics as: the relation between art and business; the presentation of design ideas and sketches to prospective clients; the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book should be appropriate for anyone interested in the practice or theory of graphic design.
Illustrator: Paul Rand Size: 200x270mm Pages: 200 Publication: 1996 Binding: Casebound book
From Lascaux to Booklyn: Paul Rand
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