{"product_id":"helvetica-forever","title":"Helvetica Forever","description":"\u003cp\u003eDesigned in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Indra Kupferschmid\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 190x270mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 160\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2026\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Softbound book\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":36755811466,"sku":"","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/files\/01_9a90c042-3fc2-4b44-a5fa-d942f043c16a.jpg?v=1785834469","url":"https:\/\/www.counter-print.co.uk\/products\/helvetica-forever","provider":"Counterprint","version":"1.0","type":"link"}