This definitive, chronological visual record spans Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.
The monograph is also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack.
Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design.
A large section is devoted to the designer’s socially and politically-motivated posters, New York Times Op-Ed illustrations and campaign work.
The book also provides the most up-to-date look at Paula’s idiosyncratic hand-painted maps, an unusually prolific artistic practice complementing her still-growing graphic legacy.
In a long interview, Paula’s frank and open words lay bare the reality of design culture in the USA. The 520-page book is designed by Spin, under the creative direction of Tony Brook.
Paula, the ‘accidental postmodernist,’ has come to be seen as an emblem of American design: a ‘master conjurer of the instantly familiar.’ (ted.com)