Tsutsumu: The Origin Of Japanese Packaging
The thread holding this wondrous book together is Hideyuki Oka (1905 - 1995), one of the masters of Japanese graphic design and advertising. The pieces shown in the 200-plus magnificent photos here (almost all full-color) are from Oka's personal collection of traditional packaging, using all natural materials such as bamboo, rice straw, hemp twine, paper, ceramics and leaves. The Japanese sense of 'Wa' – an evocative, hard-to-translate term conveying the aesthetic and resonance of traditional Japanese culture – infuses these remarkable examples of art elevating the stuff of everyday life. A garland of eggs or dried fish woven into straw; a ceramic orange designed to hold citrus miso; bright green candies in a hand-hewn pine box – all of these transcend their obvious 'uses'. An impeccable traditional book design that opens from left to right, on beautiful heavy paper, in Japanese only.
Size: 190mm x 270mm
Binding: Softbound book