Zoom Collection of Research on Chinese Typography
Zoom Collection of Research on Chinese Typography
Zoom Collection of Research on Chinese Typography
Zoom Collection of Research on Chinese Typography
Zoom Collection of Research on Chinese Typography
Zoom Collection of Research on Chinese Typography

Collection of Research on Chinese Typography

£21.00

The Type has been promoting public awareness of typography and design in the Chinese community for over ten years. Whether it is introducing Western typography theories and knowledge, or conducting independent research on Chinese typography in recent years, we are often concerned about the inadequate typography education in China as well as the lack of exchange we have with the international community. Chinese typography is not easy to tackle, but The Type believe that, by more self-initiated and open research, they are able to address the challenges under a global perspective and invite more discussions and breakthroughs to the field.

So here is a three-volume collection of their on-going research and dialogues about typography and design in China, including its history and development, conventions and contemporary practice, and working in transcultural contexts.

Shanghai Type: a slice of modern Chinese type history

The development of Chinese type design since the foundation of the People’s Republic in 1949 cast significant influence to its contemporary developments. Yet it has remained as much a mystery to the outside world as to local designers. Thanks to the research throughout the Shanghai Type project, they attempt to illustrate a slice of the history of how modern Chinese type design began as a groundbreaking state-initiated endeavour, and then gradually faded in the age of market and commercialisation.

Transcultural Type Design: a dialogue from China

Among the Chinese-speaking designers, discourse around transcultural typography is still in its infancy. This small volume is the record of the first of a series of open discussions moderated by us, to address this global trend as well as the debate and strategies that come along in the Chinese context.

Kǒngquè: restoring the mindset of Chinese typesetting

The convention and wisdom of Chinese typography that was developed over centuries has failed to be inherited by designers today. This is caused partially by the Latin-orientated computer softwares and the negligence in the Chinese design education. Kǒngquè project aims to fill this gap by revisiting the typographic traditions in China in the modern context and restoring a mindset of native Chinese typography.

Designer: The Type
Size:
105x145mm
Pages: 116+106+122, 3-volume bundle
Publication: 2020
Binding: Softbound books