TM: The Untold Stories behind 29 Classic Logos

£28.00
  • TM: The Untold Stories behind 29 Classic Logos
  • TM: The Untold Stories behind 29 Classic Logos
  • TM: The Untold Stories behind 29 Classic Logos
  • TM: The Untold Stories behind 29 Classic Logos
  • TM: The Untold Stories behind 29 Classic Logos
  • TM: The Untold Stories behind 29 Classic Logos
  • TM: The Untold Stories behind 29 Classic Logos

TM: The Untold Stories behind 29 Classic Logos

£28.00

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Designer: Intercity
Size: 230x280mm
Pages: 224
Publication: 2014
Binding: Casebound book