Universal Principles of Branding – Seconds

Regular price £18.00 GBP
This book is being offered at a discounted rate due to a small defect. We are unable to share images of defects or offer refunds on books purchased from the 'Sample Sale' section marked as 'Seconds'. Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse… Read more