{"product_id":"what-is-post-branding-1","title":"What is Post Branding?","description":"\u003cp\u003ePart design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy\u003cbr\u003e\u003cbr\u003eBrands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?\u003cbr\u003e\u003cbr\u003eA compact pocketbook composed of four main sections, What Is Post Branding? is a work of \"practical theory.\" The first section, \"DIS-BRANDED,\" consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, \"Mixed Messages,\" is a provocative visual essay illuminating the texts' main themes. The third section, \"Manual,\" presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with \"Context,\" which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Inkahoots\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 105x165mm\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 264\u003cbr\u003e\u003cstrong\u003ePublication:\u003c\/strong\u003e 2026\u003cbr\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Casebound Book\u003c\/p\u003e","brand":"COUNTER-PRINT","offers":[{"title":"Default Title","offer_id":58082921054588,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1595\/5453\/files\/Screenshot_2026-10-30_at_00.14.58.png?v=1793319333","url":"https:\/\/www.counter-print.co.uk\/products\/what-is-post-branding-1","provider":"Counterprint","version":"1.0","type":"link"}