We are delighted to announce the launch of our new book, 'Merch'.
Merchandise has always been branding’s quiet companion – from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.
We have a limited number of bookmarks and badges to give away with the first 100 books sold on our site. To pick up a copy click here.
