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Brand Identification Manuals for Coca-Cola

Name: Brand Identification Manuals for Coca-Cola
Brand: Counterprint
Price: 75.0 GBP
Availability: OutOfStock

£75.00 GBP

If you would like to reserve a copy should more copies arrive please email info@counter-print.co.uk

Compiled from archival documents spanning 1969–79, 'Brand Identification Manuals for Coca-Cola' explores a period in the company’s branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca-Cola “Arden Square,” which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, colour, and ephemera. 

Limited first run of 1,000 books.

Designer: Order
Size: 241x292mm
Pages: 528
Publication: 2025
Binding: Casebound

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Brand Identification Manuals for Coca-Cola