Today’s zine format and the revival of an independent publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and circulation beyond the book, to offer a counterpoint to mainstream design publications, to develop a dialogue between the two with the intention of elevating all forms of publishing.
LogoArchive #1 was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. In the momentum of its design LogoArchive seeks a closer connection between the passion of its author and material artefact. As a curated compendium of logos, in its exploration of form language, it is engaged in the practice of preservation and illumination not worship.
LogoArchive is a total project. It is an expression of designer as author. It was developed as a way to investigate the potential of both individual object and ongoing project. To maintain and develop a dialogue. To make temporality a critical and observable component in both content and materiality (each new edition will be marked in time with an additional page).
LogoArchive is marked by its conceptual and philosophical foundations but also its graphic immediacy, an interplay between the visual language of archival and children’s storybooks, as well as its materiality and production. These reflect the pragmatism of documentation and the metaphorical play present in some of the logos, and LogoArchive's digital origins as an Instagram account and its new material manifestation.