Decoding Logos

Regular price £23.00 GBP
Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case… Read more