Designing Brand Identity

Regular price £42.00 GBP
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarisation, and numerous social and cultural changes.The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a… Read more