Graphics on the Move

In an age of information overload, as we move from static print towards increasingly digital forms of communication, there is a growing demand for design that can communicate quickly, clearly and convincingly. With screens and mobile devices making information more immediate and ubiquitous, graphic designers are increasingly turning to animation to bring their work to life.

Motion can make information more engaging and functional, while also adding personality, emotion and a sense of play. This book explores the evolving role of motion graphics in the context of new media, from touchscreens and mobile devices to outdoor displays and digital video.

Divided into three chapters, the book begins by considering how motion graphics need to be rethought in response to new technologies and changing ways of communicating. The second chapter features exclusive interviews with leading animation designers, offering insights into the nature of contemporary animated graphics and the thinking behind their work. The final chapter brings together a selection of projects from around the world, showcasing some of the most exciting approaches to motion and graphic design.

Featuring innovative ideas and work from designers working at the forefront of the field, the book offers a rich source of inspiration for graphic designers, students and anyone interested in the evolving relationship between design, technology and motion.

Design: Su Zhenhua
Size: 195x250mm
Pages: 240
Publication: 2024
Binding: Casebound