Lois Logos

Regular price £25.00 GBP
Big idea branding according to an icon of American logo design. George Lois is the bestselling author of Damn Good Advice (Phaidon). "George Lois's brain needs to be studied by scientists. He's contributed to the development of so many iconic brands." – Pharrell Williams George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois’s comments on why they are so good. George Lois continues to prove that a memorable brand name… Read more