From the 1960s until the early 1970s, Unimark International was a design and communication agency with global reach. Its use of modern design approaches and latest marketing methods quickly made it famous and unrivaled. The clients were corporations like Gillette, Jaguar, Knoll International, Olivetti, Pirelli, Rank Xerox, Unilever, IBM, American Airlines and Ford. With their visual outlook, Unimark designers have had a defining influence on our brand environment, and their practice and their theory have left an enduring legacy. A distinctive hallmark of Unimark design was the systematic use of the helvetica typeface for the corporate identity of its client firms. Even today, the success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector.
Designer: Kevin Rau with Jan Conradi
Binding: Casebound book