Universal Principles of UX

Regular price £28.00 GBP
Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: ConsiderEmpathizeDefineResearchDesignValidate And, features principles as diverse as: Design is not neutralMake the choice easySome complexity cannot be reducedMap the ecosystemSo you think you can scrollDon’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is… Read more